A small business success is largely dependent on booth staffers' personalities and skills. Attendees are attracted to exhibits staffed with friendly, enthusiastic individuals. In addition to staffing their booths with the right people, exhibitors should train staff members well before the event date. Booth staffers should learn how to draw attendees' attention and engage them in meaningful conversations.
"Be original. It's not so much that you need to have the 20-by-40-foot booth. What you need is enough people skills to connect with your customers and have meaningful conversations.
Vendor events can benefit businesses of all sizes, but small companies in particular could gain from the face-to-face marketing opportunities that conferences provide. To maximize the positive outcomes of a show appearance, small exhibitors should plan early, find the right event and focus on offering attendees an original, engaging booth experience.
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