Here are 6 New and Creative ways to make your Vendor booth stand out

Here are 6 New and Creative ways to make your Vendor booth stand out.  Here are a few ideas.

1. Photo Booth

Who wouldn't appreciate getting photographed for free? The attendees will be happy to be subjects for free photography sessions. Superimpose their images with some interesting backgrounds such as a Hawaiian beach or the Hollywood red carpet. Utilize this great opportunity to distribute your business cards with QR codes that would take them to your social media pages where they can find their images.

2. Free Food and Beverages

No one can resist a free cup of coffee or mouthwatering candy. While they are munching or sipping the food products that you offered, talk to them about your business. Be ready with a brief sales pitch as well.

3. A Game of Darts or Virtual Sports

A chance to play a game of darts or any virtual sport would certainly attract the attention of the attendees to your booth. Make sure that you give them a prize if they win the game. Don’t forget to imprint your business logo and name on the reward.

4. Free Shoe Shine

This is a great option for companies targeting business professionals. By offering a shoe shine service, you not only attract business owners and representatives to your booth, but also make them spend more time there. Your staff can utilize this time to promote your brand and talk with your prospects about your products and services.

5. Appoint a Booth Entertainer

The presence of a caricaturist or magician is an excellent trade booth attraction. The professional event performers interact with the attendees to entertain them. These entertainers would incorporate your product information or brand message into their acts to help you promote your business.

6. Include Useful Giveaways  

Find a product that would be of use to your potential targets in their everyday life. Pens, tote bags, coffee mugs and golf tees are a few options. Offer them to those who stop by your booth and spend a minute to learn about your products and services.

You will be able to make the most out of your trade show booth by implementing one or more of these ideas. Memorable and interactive elements would draw people in.

What Can Vending at Events Offer Small Businesses?

A small business success is largely dependent on booth staffers' personalities and skills. Attendees are attracted to exhibits staffed with friendly, enthusiastic individuals. In addition to staffing their booths with the right people, exhibitors should train staff members well before the event date. Booth staffers should learn how to draw attendees' attention and engage them in meaningful conversations.

"Be original. It's not so much that you need to have the 20-by-40-foot booth. What you need is enough people skills to connect with your customers and have meaningful conversations.

Vendor events can benefit businesses of all sizes, but small companies in particular could gain from the face-to-face marketing opportunities that conferences provide. To maximize the positive outcomes of a show appearance, small exhibitors should plan early, find the right event and focus on offering attendees an original, engaging booth experience.

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Will You Be Ready When The Media Wants To Talk To You? Try These Tips To So You Can Be Ready

To avoid any media mishaps, here are the five pillars entrepreneurs should use. 

1. Create your story. Write down the answers to these basic questions:

• What are the three things about your business that matter?
• What are the three things that are different about your product or service and what are your proof points?
• What are the two or three problems your customers have today that you will solve or improve?

Write one or two paragraphs that summarize these answers and run it by a trusted advisor who knows your market and will give you honest feedback. Your end result is a story that is worthy of your customers’ attention.  It’s what you need to communicate in every interview.

2.  Know the media. Identify five media outlets where your customers would go to get information about you.  Which reporters cover companies like your own?  Research them, learn what they write about and see if your story might be interesting to them. Start simple.  Don’t blow your first (and potentially only) attempt with The Wall Street Journal or Good Morning America. 

If you get a call from a reporter asking to provide context for a piece, ask what they cover, what their story is about and what their angle is.  You don’t want to get quoted in an article that isn’t aligned with your business. Find out what their deadline is.  It’s okay to ask for 10 minutes to think about your answer and then get back to them.

3.  Identify three top messages and keep them short. Before any press interview, identify the top three messages you want to convey, and then craft your talking points around them. Everything you say during an interview should point back to those key messages and support your “story.” These messages should be short and quotable.  Find examples to illustrate them.  Use industry data and statistics.  Stay away from stream of consciousness responses, as it makes the reporter’s job more difficult to capture the essence of what you want to say.

4. Don’t say anything you don't want to read in tomorrow's paper. Avoid saying anything that could negatively affect your company, employees, customers or investors, such as overtly bashing the competition or commenting on rumors.  Similarly, avoid commenting on events that haven’t yet occurred, like a deal or a partnership that is imminent but isn’t signed.  Finally, there is no “off the record.” This can be a dangerous game that even the most seasoned communications pros avoid. Bottom line: If you don’t want it out there, don’t say it.

5. Put yourself in their shoes. Reporters are often on tight deadlines, and if they feel like their conversation with you wasn’t valuable, they won’t call again. Find out what other topics they cover and offer to be a resource. If you say you will call them back in 10 minutes, do so.  If you offer one of your customers as a reference, make sure they are available to speak with the reporter. Engage in a dialogue, not a monologue, and ask them what they need. At the end of the day this is about relationships.  http://www.entrepreneur.com/article/232713